Getting Found on the Search Engines

Search Engine Promotion - Does Your Website Stand Out from the Flock?

Search Engine Promotion is a necessity on most small business websites. There is little point in having a w ebsite if people cannot find it. The Internet is a great way of promoting your products or services to many millions of people Worldwide.  

The problem is that when someone is using a search engine to find a product or service you must be on the first couple of pages of results otherwise they are unlikely to find your site amongst the billions of web pages that are out there. 

I read an interesting analogy once that compared a new website to a new town. The fictional new town has all the infrastructure required to operate as a town. It has houses, schools, restaurants, shops and a town council. The only thing is that the developers forgot to build any trunk roads into it so the only visitors it gets are those that know it is there. You must ensure that you are connected via the trunk roads.   

The trick with search engine promotions and SEO is trying to anticipate what words or phrases people will use to find you. Let's say that you are based in Edinburgh and you want someone to promote your website in the search engines. It is reasonable to assume that anyone looking for this service would start their Internet search by typing something like "website promotion " or "search engine promotion" into the search bar.  

When they see the results they will quickly realise that these are from all over the world. They may prefer to use a USA, Georgia or Kennesaw based company so they will then narrow their search by adding a locality, perhaps "web site promotion Georgia", "website promotion Kennesaw" or "search engine promotion USA". 

What we must not do is "spam" the search engines by stuffing our text with keywords. This will cause your site to drop in the rankings and it may even get your site totally banned. In actual fact in the text above I have introduced a few keyword terms that may help this page to get found but I used them in context to help me to explain the process.  

The tricky bit is writing intelligent copy while ensuring that it includes the words that your visitors are seeking. 

 Search Engine Promotion - Placement  

One of the main requirements for getting reasonable search engine placement is that you site should have lots of content. Obviously the more valuable your site is as an information resource the higher it will be ranked by the search engines.  

This is why "Content is King". It is also why we have chosen to spend so much time developing this site as an information resource.  

Apart from providing our clients with lots of free content we are also including lots of the text that they may be searching for. 

Of course it may be that you are selling products by mail order, in which case you would want to be found by potential customers all over the world.  

If you want to know what your chances are for your particular business provide us with brief details and we'll do some free research on your behalf.  

Contact us now about GETTING FOUND ON THE SEARCH ENGINES and WEBSITE PROMOTION 

We can then give you an idea of what additional business you could generate through a website. Remember that this service is 100% free! 

How Google Ranks Websites  

Changes in the way Google ranks sites have made this more difficult than ever. If someone offers to get you top place or a top five position in Google they are almost certainly conning you. Tell them (politely!) that you are not interested.  

There is no way of guaranteeing your final position in Google unless you are willing to pay top dollar for inclusion in their own, sponsored listings. 

We have acknowledged that it is unfair to charge clients for website promotion consultancy and advice when there can be no guaranteed final position. We now charge only a small amount for the initial site promotion work and social media marketing.  

If required we can also organise a deal where a supplement becomes payable only if your website traffic reaches agreed targets during the first twelve months after it is launched. This means that our clients are in a no lose situation where they pay only for results achieved. 

Finally, before selecting someone to do your SEO have a look at this SEO information from Google. This explains why you have to be very careful when doing so.  You can also have a look at this video from Google, which explains how they index and rank all the information in their databases or click on the video above.