Profit
& Non Proit Organisation
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5 Ways a Website can help your Organisation deliver on its Mission
Profit & Non Profit Organisation
Five ways a Website can help your organisation deliver on its mission
No matter whom your constituents are or what kind of services you provide, every non-profit organization can
benefit from a presence on the World Wide Web. Below are five ways in which a Web site can help organizations
deliver on their missions.
1) A Web Site Tells People Who You Are
At its most fundamental level, a Web site can work like a "virtual" business card. It may contain an organization's
name, a brief description, hours of operation, location with directions, tax status and details on the board of
directors. Having this information online can help visitors quickly learn about the organization and get answers to
basic questions. Web sites also give organizations, particularly those without a physical location, a destination
and with that, an air of "legitimacy".
2) A Web Site Educates the Community About your Organization and its Mission
A Web site can offer more than just the business card basics. It can be a platform from which to share information
or showcase services. How an organization chooses to take their site to this level can vary. Some organizations
will simply add pages to the site with details about their services; those pages can remain static. Others may
integrate more "dynamic" elements: information that changes on a regular basis, announcements or other "new" or
breaking information. The most important thing that any organization can do at this phase is to ensure that the
content is accurate and remains so over time.
3) A Web Site Helps to Drive Additional Donations or in-Kind Support
A Web site can support the development efforts of organizations in direct and indirect ways. Online shopping has
made people accustomed to transacting online, so donations online are a natural extension of that behaviour. Web
sites can help to advertise campaigns in which the organization is a part. For example, a Web site is a perfect
place to publish a United Way® number. In addition, if an organization relies on events as a source of revenue,
organizations can use the site for a number of things: publicity, information, and even registration/ticket
sales.
4) A Web Site Builds Relationships with Constituents and Volunteers
A Web site is not only an excellent fund raiser; it can serve as a friend-raiser as well. This can be one-way or
two-way communication. For example, a site can be used to showcase volunteer contributions or to post an electronic
copy of a member newsletter. Volunteer applications can also be posted online, along with job descriptions. A Web
site can be used to engage constituents and customers, through the inclusion of a "contact us" email address as
well as through the introduction of blogs.
5) A Web Site Creates a Platform for Advocacy
A Web site can do more than simply talk about an organization and its services. It can also keep users up to date
on information regarding legislation, lobbying activities and events. This can be achieved through static
information such as legislation posted for users to read, links to associations or other groups and even by
engaging in dialogue on the site itself.
These are just five examples of the value that a Web site can deliver to an organization. Whatever services an
organization provides-and whether their constituents are two-legged or four--a Web site is a versatile tool that
can help organizations meet their strategic goals.
Source: http://www.sitexcel.com
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