Long versus Short URLs

Tweet  People will forget the words in a domain name that is exceptionally long. Another problem with exceptionally long URLs is that they get cut off in e-mails and some other data transmission types. If you make the idea hard to spread, then you limit your site’s potential income.

The Best of Both Worlds!

What if you could get some of the benefits of a long keyword rich domain while still using a shorter and easy to brand domain name? You can!

If you use a short, branded domain, you can still include your keywords in your page title and logo to help control how some people link at your site. For example, a company like PayPal can register the domain Paypal.com, but put the words payment solutions or online payments in their logo near the word PayPal. Some people will reference them as "Paypal online payments."

Linguistics, Relevancy, and Word Association

Search engines associate words that occur near one another. For example, Google showed the following as suggested advertisements on a forum page.

On the far right notice how Google realized that my name and the name of my strongest brand are related.

If you can work your name or your company name into the default topical vocabulary of a search, you will have a strong advantage over your competitors. If your domain name already matches popular topical phrases, then you are already worked into that vocabulary the day you launch your site.