Location and TLD Selection
March, 2011
Written by: Aaron
Location & TLD Selection
Some regional-based search engines or indexes will only list sites that are
registered in their country code. If your site exclusively or primarily caters to a specific country, then you
will most likely want to register a domain using the local country code.
Some search engines will still show your site in regional based search results if your site is hosted within
that country, has links to and from other local sites, and/or has your address and phone number in the page
text, but many directories are extremely picky and will only list regional domains.
It is a good idea to place your business location on your web pages. If you are in a country where the search
technology is primitive, local searchers will frequently add the country or city name to their searches, and if
you have them on your pages you stand to be returned as a relevant result for more searches.
As search has progressed, localization of results has become more common. Some of the major search engines give
sites a significant regional ranking boost based upon where the site is hosted and the domain extension. You
can view Google search results from different locations using this Google Global Firefox Extension.
Source: http://www.seobook.com
Additional Resources
Our website articles and comments forum is a good
resource for your specific design, hosting and online marketing questions as well as:
Reviews and recommendations
* Answers to specific questions about specific domain, design amd marketing
issues
* How to implement related technical tasks such as planning, redirects and
backups
* and much more :)
What do you reckon?
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