Domain Idea
Horrible Domain Idea
Some people think it is incredibly important to have keywords in a
domain to the point where they register something that is dead on arrival. People purchase domains like
look-4-buy-cheap-discount-viagra-online-pharmacy.com. This is a horrible domain name! Who is going to remember
that? How much would it cost to try to turn that into a brand?
Before I started using language that everyone else was using, I started with dumb URLs like search-marketing.info
or 1emallway.com. When I asked a mentor of mine if he liked those he said that I was the only person who would ever
find genius in those names (a polite way of calling them garbage). But I quickly moved on to greener pastures.
Dashed Domain Names
Direct marketing mail campaigns usually peak in effectiveness around the third exposure to a marketing message.
Many shoppers look around. If you want them to come back, you want to have a domain name that will stick in their
heads. It can have keywords in it, but the thing you want more than anything else is a name that sticks.
If the option between having the dash in the domain and not having a dash exists, you are probably better off going
without the dash as it looks more professional and would most likely be more memorable.
It is branding suicide to only have users find your site via search engines. If you are hoping to make sales on the
first view in search engines, you need strong copywriting and usability.
If you are just using quick-buck-lead-generation websites then you may want to use a keyword-rich hyphenated domain
for the small benefit it may offer in aiding clickthrough rate on arbitrage, but in most cases, I do not recommend
a hyphenated domain name for long-term websites that aspire to be real brands.
Source: http://www.seobooks.com
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